mia badiei✳

Mia Badiei
Product designer.

I design products, brands, and the stories that bring them to people. Currently leading design at MAI.

A little about me ↗Awwwards jury member

Selected work

01MAI

2025 — Present
Design leadership · Product · Brand · Campaigns

I lead design across MAI’s app, brand, and creatives. Across successive product improvements, I design core workflows, set the website direction for handoff, and create campaign concepts and visuals.

App → launch

Product, brand, web direction, and campaign creative connected by one design lead.

More about this project
01 / Make the product usable

Refine chat, monitoring, reports, and campaign workflows through successive design passes. Make AI progress, generated outputs, and next steps easier to understand.

02 / Connect product and story

Set the website’s design direction, then collaborate on execution. Create marketing visuals and campaign concepts, including humor and meme-led ideas.

03 / Make the work repeatable

Build reusable report and chart patterns, define interaction states, and document decisions for engineering handoff.

Company context: MAI announced $25M in funding in 2025 ↗.

02Descript

2024
Product abstraction · Visual systems

I turned detailed product interfaces into a reusable visual language. The abstraction system makes it possible to explain one feature clearly, while keeping each visual recognizably Descript.

3 levels

An abstraction system for explaining the product across web, video, and social.

More about this project
The challenge

A full product screenshot can hide the feature you’re trying to explain. Different channels need different amounts of detail.

My decision

Define three levels of abstraction, with principles for what to keep, simplify, or remove. Preserve recognizable product behavior.

The deliverable

A growing asset library and shared guidelines the team can use across marketing and educational content.

Text editing shown at different levels of abstraction.
Text editing shown at different levels of abstraction.

03Tembo

2024
Brand identity · End-to-end product design

I designed the brand and the full product experience for Tembo’s Postgres platform, bringing configuration, status, and deployment into a clearer hierarchy.

Brand + product

One connected design direction, from first impression to the developer workflow.

More about this project
Product

Structure complex database operations around readable information, visible status, and clear actions.

Brand

Create a distinctive identity that feels cohesive with the product, carrying the same direction across touchpoints.

Company milestone

Tembo announced a $14M Series A in July 2024. This is company context, separate from any measured impact of my design.

Brand exploration for Tembo.
Brand exploration for Tembo.

Other work

Capabilities

Product design

Complex workflows, clear interfaces, and thoughtful interaction details.

Design systems

Reusable components and patterns that help a team build consistently.

Brand & art direction

An identity that connects the product to its wider world.

Campaign concepts

Ad creative, visual hooks, and the occasional well-placed meme.

UI motion

Product interfaces brought to life through clear, purposeful motion.

Launch & ad videos

Video concepts and creative that turn product features into a story.

Experience

Download résumé ↓
2025 — Present

MAI

Lead Product Designer

Lead the design direction across the app, brand, website, and marketing creatives.

2023 — 2025

BABCO

Senior Product Designer

Product experiences, design systems, and visual storytelling across client projects.

2022 — 2023

DataMynt

Product Designer

Mobile app redesign, user testing, prototypes, and a shared design system.

2021 — 2023

Independent & agency work

Product Designer

Freelance projects, Zima Agency, and a platform redesign for Codum.

2020 — 2021

Wolfe Labs

UI Designer

Interfaces and brand assets across financial and community products.

Earlier experience

Smart Bourse · UI/UX Designer · 2020
Landin · UI/UX Designer · 2019–2020

Recognition

Awwwards

Jury member

Education

Bachelor’s in Industrial Engineering

Islamic Azad University
Central Tehran Branch